John and Edward Grimes are the two members of an X Factor boy band that was as big of a hit on the show as 1 Direction, competitors which followed them in a later season. Jedward‘s international success spans from Europe, including their home country of Ireland, all the way to Asia, and is now beginning to hit North America. This X Factor boy band came to Gordon Cowie Films looking to shoot four different music videos. They bravely decided to fly all the way from the UK to the U.S. in order to shoot fresh looking videos that were different from all the other videos currently being produced in Europe. The first video they decide to get started on was their self-titled album single “Ferocious.” The Jedward twins told us they wanted to make a video that showed their fans that they are more than just a boy band, but rather two talented artists with a tough side. The song, which marks a distinct departure from their previous work, encourages their fans to be bold in moving towards their dreams and to overcome all the nay sayers and hurdles who stand in the way of their success. This important message inspired John and Edward to give actress and longtime friend Tara Reid a call and ask her if she wanted to be part of the project. Tara has quite publicly seen her fair share of controversy while dealing with people saying negative things about her. Connected to the message of perseverance that Ferocious contains, she felt that the video was a perfect fit for her and agreed to be featured.
X Factor Boy Band
Gordon Cowie Films came together with the X factor boys and decided that we wanted the video to be about about a group of friends who were being threatened by a rival gang member. This mysterious antagonist put their lives at risk by burning their hangout down and then going after their friend Tara Reid. What results is a call to action: the boys must find Tara and rescue her before it’s too late.
The rest of the casting for Ferocious was done in Phoenix Arizona since our main location was there. The desert state was chosen as our primary location because of an abandoned dog track that is located just 40 minutes north of Phoenix. Being that the dog track looked like a film set built for a gang, with it being abandoned for the last 15 years and now decorated with Graffiti, we knew it would be perfect. The other locations we used were in Los Angeles Californias drainage channels that have been used to shoot numerous blockbuster movies, such as the Terminator, and Out of Time and Tara’s scenes were all shot in an apartment building on Hollywood Blvd.
Even though the locations were six hours apart from each other Jedward and us decided this location was well worth the drive. It’s not everyday you find a set like this, especially if you are not paying a huge studio to produce it.
The main performance scenes were filmed in a dark room with a white paper back drop. The only light we used were two sets of Phillips Hue Lights that you can have synched up to our song ferocious with color’s and flash.
To learn more about the X Factor boy band be sure to check out the official Jedward website